3 Fixable Friction Points That Are Quietly Costing You Conversions

Let me guess—you spent months launching a shiny new user journey only to hear… crickets at checkout?

Been there. That’s why I’m sharing a real-world breakdown of a travel insurance journey gone sideways (names changed to protect the guilty) and how a few UX missteps turned into $100K+ in lost revenue each month. 👀

Let’s fix that, shall we?

🧠 TL;DR – What This Blog Will Give You:

• 3 common conversion killers that show up in insurance, travel, AND eComm

• The real impact of confusing product language & design

• What to actually fix before hiring your 4th optimization agency

💥 Insight #1: “See All Benefits” = See You Later?

A customer hits your plan comparison page and clicks “See All Benefits” to get the juicy details…

But once they do, they hit a dead end.

Literally.

This particular brand saw nearly 8% of total users abandon after interacting with a coverage section that looked clickable… but wasn’t.

👉 Fix it: Use clear visual cues and stop hiding key info behind broken design. Dead clicks = dead conversions.

💥 Insight #2: Coverage Confusion = Cart Abandonment

When users had to choose optional coverage add-ons, they clicked into them… then bounced right back.

Why? They didn’t understand what was already included vs. what they’d pay more for.

Nearly 2% of total users got confused enough to drop out entirely—no purchase, no policy, no peace.

👉 Fix it: Use iconography, microcopy, and white space smartly. Nobody wants to decode fine print to protect their trip.

💥 Insight #3: Mobile vs. Desktop = 2 Different Stories

Desktop users were vibing. But mobile? Not so much.

This travel brand saw a 5% lower conversion rate on mobile vs. desktop. Why? Friction galore, scroll fatigue, and content overload.

👉 Fix it: Audit your mobile flow like a detective. Streamline actions, chunk the content, and prioritize above-the-fold clarity.

💡 So What’s the Real Lesson Here?

It’s not always about adding more tracking tools.

It’s about reading between the clicks.

If your journey has dead ends, unclear copy, or confusing decisions—you’re not just losing conversions.

You’re losing trust.

🎯 Want to Avoid This in Your Funnel?

At Metric Bloom, I specialize in helping brands understand what’s really happening in their digital journeys—and how to clean it up without hiring a massive team or overhauling your stack.

Whether you’re just getting started or knee-deep in data déjà vu, I’ll be your second pair of eyes—and your best-kept analytics secret. 💁🏽‍♀️

✨ Final Call to Action:

Ready to make your data work for you?

Let’s chat. No fluff, no BS—just growth-minded strategy that actually makes sense.